CNTV

Customer Success Story

CNTV is the digital arm of China’s predominant national broadcaster, CCTV, with a network of 22 channels accessible to more than 1B viewers. CNTV provides global, multi-language, multi-terminal news to six continents and offers both live and video on demand (VOD) streaming in sports, entertainment and news.

"As China’s national broadcaster, CNTV understands the need to ensure the best quality of experience for our viewers in every country or continent where our premium content is accessed. The ability to provide quality content globally without the distraction of buffering and stuttering is essential for our brand. In addition, the ability to seamlessly add CDNs in different regions to our own streaming servers allows us to rapidly expand our reach while simultaneously maintaining the highest viewer experience and containing the cost overrun."

~ Weijun Song
CTO, CNTV
  • Challenge
  • Solution
  • Result
CNTV had initiatives to increase reach and presence globally by expanding their offering for both live and VOD content. As the demand for video streaming expands, viewers worldwide have come to expect higher quality in online streaming. To this end, CNTV needed to better understand their global online video business, including content delivery and consumption, requiring visibility into a comprehensive set of metrics to improve their infrastructure. For CNTV, it was necessary to cut the buffering ratio in half and improve quality in Africa and North America. They required a multi-content delivery network (CDN) strategy to exploit the capacity of multiple CDNs in order to deliver "always on" high quality.
Challenge
CNTV had initiatives to increase reach and presence globally by expanding their offering for both live and VOD content. As the demand for video streaming expands, viewers worldwide have come to expect higher quality in online streaming. To this end, CNTV needed to better understand their global online video business, including content delivery and consumption, requiring visibility into a comprehensive set of metrics to improve their infrastructure. For CNTV, it was necessary to cut the buffering ratio in half and improve quality in Africa and North America. They required a multi-content delivery network (CDN) strategy to exploit the capacity of multiple CDNs in order to deliver "always on" high quality.