Sky

Delivering Industry-Leading Viewer Experiences While Minimizing Costs Across CDN Partners

Conviva and Sky partnered to develop an innovative way of delivering the highest over-the-top (OTT) video quality possible for Sky viewers while minimizing content delivery network (CDN) costs. Conviva’s quality of experience (QoE) analytics helped Sky discover a direct correlation between viewer engagement and buffering. Sky realized that viewer engagement dropped significantly when the buffering ratio hit or exceeded 0.4%. Sky then integrated Conviva’s Precision – a resource optimization intelligence feed – to inform their proprietary technology stack to make real-time CDN switching decisions based on thresholds and costs.

  • Challenge
  • Solution
  • Result
Conviva and Sky partnered to develop an innovative way of delivering the highest OTT video quality possible for Sky viewers while minimizing CDN costs. Conviva’s QoE analytics helped Sky discover a direct correlation between viewer engagement and buffering. Sky realized that viewer engagement dropped significantly when the buffering ratio hit or exceeded 0.4%. Sky then integrated Conviva’s Precision – a resource optimization intelligence feed – to inform their proprietary technology stack to make real-time CDN switching decisions based on thresholds and costs.
Delivering industry-leading viewer experiences while minimizing costs across CDN partners
Conviva and Sky partnered to develop an innovative way of delivering the highest OTT video quality possible for Sky viewers while minimizing CDN costs. Conviva’s QoE analytics helped Sky discover a direct correlation between viewer engagement and buffering. Sky realized that viewer engagement dropped significantly when the buffering ratio hit or exceeded 0.4%. Sky then integrated Conviva’s Precision – a resource optimization intelligence feed – to inform their proprietary technology stack to make real-time CDN switching decisions based on thresholds and costs.