Actionable Viewer-Centric Intelligence

As the new real-time, cross-screen industry standard, Conviva’s content analytics empowers streaming media providers across the globe to optimize their content, promotion, and monetization strategies with the world’s most trusted, comprehensive, reliable viewer-centric intelligence.

Graph Consumption by Household

Seamlessly understand your viewer’s journey with the most comprehensive streaming data available. Accurately map consumption patterns of streaming viewers across time, locations, content, apps and devices down to the household level.

Create Behavioral Segments & Pathing

High-fidelity Household Consumption Graphs enable the creation of behavioral segments and pathing visualization for unparalleled comprehension of the viewer journeys of bingers, sports watchers, series loyalists and more.

Leverage the Most Accurate Data Organization-Wide

Your entire business can use consistent data to drive critical decisions: content acquisition, marketing, research, etc. Designed to meet needs across the organization with custom metrics, bespoke dashboards and analytics workbench.

Trusted by leading content providers
“With Content Insights, we have a much deeper understanding of what, where, when, how our viewers are streaming. As we continue investing in the evolution of Warner Media, and unlocking opportunities for growth across our brands, Conviva will remain a strategic partner for us.”
— Robert Jones, VP Data Platforms & Strategy Operations, WarnerMedia
“We see enormous potential in customizing our outreach and content strategies for viewers in every market. Conviva Content Insights will support us to deepen understanding of the consumer’s viewing content preferences and behaviors to continue to deliver the best entertainment experience.”
— Allen Hankins, AVP OTT & Digital Technology, Vrio (formerly DirectTV Latin America)

A Seamless Map of The Viewer Journey

Conviva’s AI-powered viewer segments and pathing solution provides unparalleled mapping of a viewer’s journey from one asset to the next in a privacy compliant manner.

Screenshot of segmentation for video analytics

Behavioral Segmentation

Content Insights screenshot showing series pathing page

Content Pathing

Ready to automate viewer happiness
with integrated analytics?

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