With the recent announcement that Conviva joined the Streaming Video Alliance (SVA), we had the opportunity to participate in the forum’s quarterly meeting at the new Charter Technology and Engineering Center (CTEC), along with stalwarts in the video industry including content providers such as Fox, BSkyB and Yahoo!, operators such as Comcast, Time Warner Cable and Verizon, and video pioneers such as MLBAM, Intel, and Cisco.  For those of you who are unfamiliar with the SVA, it is a member forum with a mission of fostering deeper ecosystem collaboration, creating an open architecture, and promoting best practices that will allow online video to flourish.

“This is a fantastic opportunity for Conviva to contribute anonymized insights from our Global Intelligence Network of premier broadcasters in a way that benefits the broader industry,” noted Hui Zhang, Conviva’s CEO. “Conviva can leverage its depth of experience and highlight key QoE metrics which are the most impactful, all while benefitting from the collective wisdom of companies jn the alliance.”

Conviva participated in the QoE working group and felt the timing and the reception could not have been better.  Representatives from broadcasters and technology providers alike highlighted Conviva’s breadth of experiential metrics and depth of QoE knowledge that Conviva has demonstrated in various white papers and invited the same level of knowledge-sharing within its working group.  The initial purpose of the QoE working group is to establish shared metrics which constituents within the video value chain can agree are critical to understanding, interpreting, and classifying the quality of a video’s experience.  Conviva’s breadth of industry knowledge and the insights drawn from a viewer’s video playback experience is a fantastic addition to the knowledge-based provided by the Streaming Video Alliance.

Coincidentally, Conviva will be releasing its Industry Data portal which will provide analysts and the general public unprecedented access to quality and engagement metrics by quarter, by region, by content type and by device.  The data available from the Industry Data portal—which was previously only available to a small cadre of insiders—can be used to assess performance of IP-delivered video over time for different regions and devices for benchmarking purposes, for geographic expansion, and for evaluation of the success of OTT initiatives.  Now, analysts and other interested parties have data at their fingertips to draw high-level insights into the performance of the streaming video marketplace.  Needless to say, we’re very excited and will be launching the Industry Data portal soon, so look out for the announcement.