Written by Ed Haslam
The last few days have been a flurry of activities for Conviva as we made yet another pilgrimage to Amsterdam for IBC, the premier global destination for the electronic media and entertainment industry. From the exclusive VIP dinner we hosted, to the time we spent with our customers and partners at the booth, to Conviva’s Streaming Scooter Squad happily exploring the city, it was a red-letter event, for sure.
But what makes IBC extra special for us this year is the recognition Conviva received from the CSI Awards, which are among the most prestigious and competitive technology awards in the industry. Amid tight competition, Conviva Precision won as Best Monitoring or Network Management Solution.
Conviva Precision emerged on top because it’s the only solution that enables OTT TV broadcasters and operators to effectively address consumers’ increasing demand for a TV-like video viewing experience from their plethora of devices. Digging deeper into the issue, while CDNs, load balancing software and Adaptive Bit Rate (ABR) algorithms have traditionally delivered great success, they are no longer adequate for the job because of:
- The growing volume of video traffic delivered through the Internet (Cisco estimates video will make up 80 percent of all consumer Internet traffic by 2019)
- The growing commercial viability of OTT TV (Juniper Research projects $32B in revenues for OTT subscriptions by 2019)
- Increasing impatience of consumers for poor quality experiences Conviva Precision solves all three of these challenges in a single platform. Working with a virtual map of the Internet – constantly updated through the sensors embedded in players delivering some five billion streams a month – Precision ensures each viewer gets the best experience.
Conviva Precision solves all three of these challenges in a single platform. Working with a virtual map of the Internet – constantly updated through the sensors embedded in players delivering some five billion streams a month – Precision ensures each viewer gets the best experience.
Conviva Precision is the latest iteration of experience optimization introduced as a core component of the Conviva Intelligent Control Platform, which monitors, benchmarks, and optimizes video streams for media broadcasters and operators across the globe. Our partners such as Sony Crackle, WatchESPN and CNTV were among the first to embrace it. And now to have the CSI Awards confer this honor to Conviva is more than the icing on the cake – it’s really a testament to the vision and hard work our teams have put in to solve the seemingly insurmountable task of optimizing the Internet for the best quality of experience.