Connected Media Europe is an exhibition and conference at BVE 2018 – a signature destination to explore the technologies that enable audiences to receive, discover and interact with content across any device, anywhere. Conviva’s CMO Ed Haslam will be speaking on a panel and hosting a presentation on the state of the global OTT market.
Panel Debate: 14.30 on 28.2.18
Big Data and the Role of Analytics in Building a Better Consumer Experience
Presentation: 12.30 on 28.2.18
The Global OTT Market: An Independent Look at Trends, Insights, and AI Best Practices
Streaming video measurement and analytics have become mainstream for OTT publishers. To deliver great viewing experiences online it is increasingly important to make real-time, actionable data and analytics available to operational and business teams. The massive volume of data makes finding the signal in the noise very difficult for traditional reporting, alerting systems, and workflows. We will cover business/operational use cases and how data-driven AI and machine learning are increasingly used, as well as an overview of Conviva’s global survey of OTT operational best practices conducted with MTM research, in addition to the latest data on OTT consumer viewer trends.