Experience Benchmarks gives publishers greater insight and intelligence into key experience metrics, for smarter decision-making and planning to both grow and improve the performance of their business.Datasheet
Every year, Conviva captures key experience metrics directly from over 25B streams and over 2.5B devices in more than 180 countries. And, as device proliferation grows, Conviva’s global streaming video data expands every day to more viewers, devices, platforms and apps. Using its video AI, Conviva aggregates and translates this multi-dimensional over-the-top (OTT) best practice and benchmark data into rich, interactive and actionable intelligence that can be accessed anytime via easily digestible reports and dashboards.
Benchmarks covering every major KPI metric and dimension – including experience, delivery, geography, platform, device, and more – give video on demand (VOD) publishers a granular understanding of the competition and market at both the global and regional level. With the intelligence, ad-based video on demand (AVOD) and subscription video on demand (SVOD) publishers are better armed to define corporate and departmental KPIs and thresholds, benchmark their performance against the industry, engage in scenario planning, optimize content to maximize device capabilities, and gain a competitive edge by prioritizing specific KPIs.
The KPIs, such as rebuffering ratio, bitrate and video start time, are provided as both a median and a 75th percentile benchmark. This allows OTT publishers and service providers to gauge their performance across both a midpoint and the top end of the market.
The video-streaming marketplace is evolving and getting more competitive every day. Experience Benchmarks help by giving publishers a greater understanding of how and where to invest in order to increase and retain subscribers. With the benefit of the global data gathered directly from video viewing devices, publishers are in a better position to understand what’s possible and achievable, and commit confidently to a new device platform, geography or content delivery network (CDN) partner.
Easily Solve Common Strategic Planning and Performance Assessment Use Cases
Establish and track experience KPIs toward expansion or performance goals
Assess CDN and ISP performance to structure optimal peering relationships
Assess device penetration and performance data to optimize expansion strategies
Identify optimal bitrates based on industry best practices
Compare experience metrics with top publishers to target your investments