Whether you’re launching a new streaming service, expanding into new markets, or simply obsessed with offering the best possible viewing experience for every customer, Conviva Benchmarks help to define the goalposts for what is and is not an acceptable viewing experience based on the performance of your peers in the places where you do business.
With more and more cord-cutters moving their viewing preferences and habits to online streaming services, the consistency of quality once afforded by linear TV isn’t guaranteed in the world of OTT. These differences in quality—and your need to address them—are further compounded when factoring different regions, which may or may not have reliable internet, across a growing ecosystem of devices that aren’t all created equally; and the content itself can perform very differently when, for example, ads are present or when delivered as VOD versus live.
Conviva Benchmarks deliver business intelligence that’s essential to achieving a comprehensive understanding of OTT video best practices across markets that can drive data-driven roadmap prioritization and product investment.
Collected from a global sensor footprint spanning more than 4 billion device applications, 180 countries, and over 500 million unique viewers, Conviva Benchmarks provide the industry’s most trusted benchmarking dataset representing real-world viewing experiences. These benchmarks aren’t simply the result of sampling a small fraction of viewers, but are generated, in a privacy-centric fashion, through the continuous monitoring of every active viewer session, at all times, in real-time.
Where do you fall?
Conviva Benchmarks are most used for:
- Goal setting: Establish and track experience KPIs toward expansion or performance goals.
- Expansion strategy: Assess device penetration and performance data to optimize expansion strategies.
- Top publisher benchmarking: Compare experience metrics with top publishers to target your investments.
- Delivery recommendations: Assess CDN and ISP performance to structure optimal peering relationships in different regions.
- Bitrate selection: Identify optimal bitrates based on industry best practices.
Surfacing Benchmarks in Conviva Applications
For existing Conviva customers, we offer Benchmarks directly within the Experience Insights application, allowing technology teams to filter and sort Benchmarks across various dimensions to offer actionable insights into performance against industry benchmarks.
Through our Instant Filtering capabilities, Conviva users can benchmark their own performance, in real-time, against benchmarks across these supported metrics and dimensions.
Available Metrics & Dimensions
- Device
- Avg Bitrate
- Live or VoD
- Low Bitrate Plays
- Country
- EBVS
- Ads or No Ads
- Abandonment
- VSF-T
- CIRR
- VRT
- VPF-T
- Rebuffering Ratio
- VST
Experience Benchmark Reports
Conviva’s Experience Benchmark reports are standalone reports offered on a country-by-country basis and refreshed monthly, quarterly, or annually.
Customers who have integrated Conviva’s Stream Sensor are able to see exactly where their own performance falls on the spectrum of Conviva Benchmarks, providing a clear indication as to whether improvements need to be made or to verify if any optimizations already completed have made an impact.
Available Metrics & Dimensions
- Device
- Avg Bitrate
- Live or VoD
- Low Bitrate Plays
- Country
- EBVS
- Ads or No Ads
- Abandonment
- VSF-T
- CIRR
- VPF-T
- VRT
- Rebuffering Ratio
- VST
- CDN
- Connection Type
- Bitrate
- High Fidelity Stream
- Buffering Impacted Views
Worldwide Benchmark Reports
Like country-level benchmarks, which are available through a dynamic easy-to-use interface, Worldwide Benchmark Reports provide global publishers with a highly accurate and normalized reference point for performance across a limited set of metrics and dimensions we track.
Available Metrics & Dimensions
- Device
- EBVS
- Country
- High Startup Time
- CDN
- VSF
- ISP
- VST
- High Fidelity Streams
- Buffering Impacted Views
- Average Bitrate
- Rebuffering Ratio
- Bitrate Distribution
Other ways Conviva customers work with Benchmarks to inform some of the biggest business decisions technology teams face when supporting a growing streaming service:
Understand viewer expectations
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- Understand customer expectations in countries you are expanding into.
- Optimize bitrate encoding by device, delivery partner, content type, and region.
- Plan and launch new devices to maximize viewer engagement.
Understand device correlation
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- Understand how the CDN performs in a given country on a selected device.
- Understand the ISP performance in a given country, including overall performance.
- Understand if there is any ISP CDN connection issue in a given country.
Conduct delivery planning
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- Determine the best resource delivery partnerships and vendor selection for optimum content delivery.
- Assess CDN-ISP peering performance against benchmarks to negotiate contracts effectively.
- Useful in evaluating and negotiating contracts with CDN vendors.
Understand CDN correlation
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- Provide insights for publishers thinking about going multi-CDN and use benchmark reports to decide which CDNs to partner with.
In an increasingly competitive, fragmented streaming world, business intelligence is more important than ever. Conviva Benchmarks not only give you the data you need, but also make that data actionable so you can build a durable, sustainable business now and in the future.
Request a demo now to learn more ways that Conviva can help you fuel intelligence and make better business decisions.