IAB Tech Lab Preview: Challenges in Measurement on Connected TV Devices

June 2, 2021

On June 9, IAB is hosting a virtual event on Connected TV (CTV) and video advertising that will cover everything from privacy, brand safety, and ad fraud to delivery, sales, measurement, and interactivity in CTV advertising. Our very own CMO, James Lamberti, will host a keynote about the measurement challenges on CTV.

IAB Conviva

There are myriad measurement-related technical challenges that are inherent to streaming and CTV environments, such as a common inability to execute third-party code. The keynote will break down measurement capabilities by platform and take a deep dive into the Open Measurement (OM) SDK roadmap, including support for CTV and OM for Web Video capabilities and the pathway to standardizing how measurement signals are collected across all platforms.

IAB Conviva

The keynote is immediately followed by a panel featuring Conviva’s VP of Product Management, Shuo Tian, which will dive into more of the technical challenge building upon the OM and advertising on CTV conversation.

The details: 

  • Keynote | Challenges in Measurement on Connected TV Devices | Wednesday, June 9 at 1pm PT  
  • Panel | Building Open Measurement for Connected TV Devices and Beyond | Wednesday, June 9 1:10pm PT 

Tickets are available on the IAB website You can also meet with the Conviva team at the event!