People are watching more video of all kinds — Netflix, TikTok, cable TV and YouTube. But while total consumption is up, most people aren’t actually watching more during the hours we associate with prime-time TV. Streaming video use between 7 p.m. and 10 p.m. is down around the world, according to Conviva. Instead, people are watching more in the middle of the day. The amount of time people spend streaming video between 11 a.m. and 2 p.m. is up more than 40%.
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