Arkena taps Conviva for OTT analytics

Media services group Arkena has turned to OTT audience analytics and quality assurance specialist Conviva to provide data from its Global Intelligence Report to help it expand its busienssin france and the Nordic markets.

Conviva said its report, based on analysis of 50 billion streams across the globe annually, providing insights into changing consumer expectations, is giving Arkena an overall view of the OTT ecosystem that has already enabled the latter to secure a significant partnership with a large broadcaster in the Nordics. Conviva’s data benchmarked Arkena’s pan-European CDN infrastructure and how it was performing against the larger industry, according to the company.