Conviva Leadership
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Thanks to its work improving video streaming for clients, Conviva has a unique view on what viewers want and how broadcasters are meeting the challenge. At the 2014 Streaming Media East conference, Conviva vice president of product marketing Ramin Farassat sat down for a red carpet interview to explain how viewer expectations are changing.
“One of the things that we’ve noticed is that the expectations of viewers is continuously rising,” Farassat said. “Every year we’re seeing viewers expect to be able to see better quality video and really have the experience that they had on the large screen TV on all the other devices that they’re using.”
To document those expectations, Conviva created its 2014 Viewer Experience Report (free download). The report charts the rise of online video viewing.
“The research that we did was to do a comparison of how much more people are using multiple devices for viewing video,” Farassat noted. “What we’ve found out is that comparing 2012 to 2013, during prime time, 28 percent of people, 28 percent more of people, were watching video on multiple different devices.”
For more on Conviva’s findings, watch the full video interview below.
