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How Social Media and TV Advertising Boost Content Discovery

October 7, 2021

A new report from Conviva, “State of Streaming: Content Discovery,” suggests that 38% viewers find a new show “by chance.”

It also gives some tactical advice for what content providers can do about it.

First up: advertising remains critical, provided the mix of advertising, targeting techniques, and creative units is adjusted to maximize streaming engagement.

Get it right and content providers can tap a $30 billion upside that exists in streaming advertising while better engaging their viewers.