NBCU Recognizes More Measurement Companies as Nielsen Alternatives

In addition to iSpot, which was certified as a provider of national audience measurement, NBCU certified Comscore for providing local TV measurement and Conviva for streaming and digital audience measurement.

“Given the tremendous growth in streaming over the past 18 months, it is no surprise streaming is becoming a larger, more strategic piece of the publisher market. The critical next step in capturing this market opportunity is census-level streaming audience measurement, and NBC is leading the charge in many ways,” said Keith Zubchevich, CEO of Conviva. “Conviva is thrilled to be a part of NBC’s innovative new audience measurement architecture and continuing to evolve as publisher, advertiser and consumer needs demand.”