New Report Reveals Number of Consumers Opting for On-Demand Viewing Continues to Climb

November 6, 2019

A new report by Conviva — a streaming media intelligence company — found that the time consumers spend on streaming services continues to increase. In their State of Streaming report, Conviva found that time spent streaming video went up 53 percent year-over-year. Conviva reported that 63 percent of consumers are opting for on-demand viewing.