On-Demand Viewing Growing Much Faster Than Live, Says Conviva

Even as the share of live viewing time goes down, the streaming video industry is doing a better job of serving live video. Conviva reports that live streams now have better buffering and video start time metrics than on-demand video. The biggest problem now for live is video start failures: Live streams have start failures 2.6% of the time, while on-demand has start failures 1.5% of the time.