The state of streaming is strong when it comes to sports, and changing every day. By keeping an eye on the data, and monitoring new and innovative uses for social media, we can start to understand the future of sports programming in a streaming-dominant world.
Read more
Newsroom
WarnerMedia, Paramount Team Up for March Madness Alternative Measurement Test
The companies have teamed up for the first-ever alternative measurement test during the NCAA Division I Men’s Basketball Tournament.
Powered by Conviva and in partnership with Comcsore, iSpot and VideoAmp, the publishers are measuring ad performance across multiple platforms during the tournament, including linear, digital and streaming, as well as out of home.
Read more
NBCU Recognizes More Measurement Companies as Nielsen Alternatives
In addition to iSpot, which was certified as a provider of national audience measurement, NBCU certified Comscore for providing local TV measurement and Conviva for streaming and digital audience measurement.
Read more
New Conviva Data Shows Strong Streaming Growth in Europe Despite Quality and Advertising Challenges
During the pandemic, streaming adoption accelerated beyond expectation, skyrocketing to new heights with every passing quarter. However, all good things must come to an end. In the case of global streaming consumption, this means a stabilization as the pandemic-driven gains are maintained and a new bar is set for what normal looks like in entertainment. Although Europe was up 20% year over year, we expect in coming quarters growth will continue to build slowly but steadily as the great streaming surge ebbs.
Read more
Streaming Device Wars: Smart TV Viewing Time Surges, Dongles See First-ever Decline
The growing popularity of smart TVs is starting to have an impact on the usage of streaming dongles and other TV-connected devices: Global viewership of streaming devices declined by 2% between Q4 2020 and Q4 2021, according to a new…
Read more
Death to Dongles? Smart TVs Have Highest Growth in Viewing Time
Smart TVs are all the rage, which means streaming dongles and other TV-connected devices are so last season.
Read more
New Conviva Data Signals Global Streaming Slowdown and Challenging Times Ahead for Connected TV Devices
After nearly two years of explosive growth, streaming adoption has slowed, showing just a 1% increase in North America in the final quarter of 2021. The global streaming market followed suit, growing just 7% in Q4 2021 as compared to the same quarter in 2020.
Read more
Here’s Why Streaming Services are Always Duking it out Over Channels
Late Friday night, more than a dozen Disney-owned channels, including ESPN and FX, disappeared from YouTube TV when the two companies failed to reach a deal to keep them on the streaming service. The dispute didn’t last long. Just 36-or-so…
Read more