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Marketing with Stories 2021

Marketers also give LinkedIn low marks for its Story feature set. As Nick Cicero, vice president of strategy at video analytics firm Conviva, put it, “There’s nothing about the [newer] Story components that differentiates them from the other platforms.”
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State of Streaming Ads Ignites Contention, Report Shows

While the so-called “streaming wars” may be in full swing, with advertisers and platforms chomping at the bit to innovate new ways to reach consumers, few of the major players agree on the state of the rapidly evolving industry, according to…
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Press Release

New Conviva Report Shows Streaming Continues to Grow in Asia as Viewers Embrace Smart TVs and Connected TV Devices

Conviva, the intelligence cloud for streaming media, released its State of Streaming: Asia report for Q1 2021 today, revealing that while time spent streaming in Asia grew by a moderate 15% year over year – as compared with 36% globally – Southern Asia experienced a massive 151% increase. What’s more, for the first time ever, on-demand streaming superseded live streaming in Asia.
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