Newsroom Archive - Page 4 of 84

News

How ESPN became one of the fastest growing brands on TikTok® by diving into metrics, tracking trends, and testing across platforms

TikTok® has become a focus area for ESPN and its strategy has been effective. In the past year, ESPN saw the second-biggest spike in new followers among brands on the app (behind Netflix), a report from the video-analytics firm Conviva found. It…

News

These are the 21 news-media brands that gained the most TikTok® followers in the last year, including Bustle, Complex, and NowThis

Bustle and Complex Networks added the most followers among news-media accounts on TikTok® between February 2020 and February 2021, according to analysis of the category by Conviva. (The video-analytics firm recently released a wider study, looking at the performance of 900 brand accounts across TikTok®.)

News

New Report Looks at TikTok® Brand Performance Benchmarks and Tactics

Looking to get a better handle on TikTok, and its potential for your business? Streaming analytics provider Conviva recently published its latest TikTok® benchmarks and strategy report, which provides insight based on over 900 branded TikTok® accounts, from across 10 industries.

News

How brands are using TikTok® as a channel for customer service and product feedback

The main reason that getting through comments is so laborious lies with TikTok’s API, which doesn’t yet have capabilities brands and social analytics companies would use to make this process easier, said Nick Cicero, vp of strategy at Conviva, a…

News

Should Netflix Be Afraid of YouTube?

In a blog post published last week, YouTube’s chief product officer, Neal Mohan, said that in December 2020, “over 120 million people in the U.S. streamed YouTube or YouTube TV on their TV screens.” It’s a curious but forgettable footnote…

Press Release

Conviva Works With ServiceNow to Provide Next-generation Customer Service for Streaming Customers

The new Conviva and ServiceNow integration will enable streaming providers to offer more reliable streaming services and personalized customer care experiences to drive user acquisition, reduce operational costs and increase customer lifetime value.

Press Release

Fortune and Great Place to Work® Name Conviva One of the 2021 Best Workplaces in Technology™

Conviva achieved yet another Great Place to Work award. Conviva was named one of the 2021 Fortune Best Workplaces in Technology, ranking 21 on the list. Earning a spot on this prestigious list means that Conviva is one of the best tech companies to work for in the country.

Press Release

Conviva Data Reveals 2021 March Madness Tournament is Most Streamed in History; Fans Streamed Over a Billion Minutes Across 32 Games in First Two Days

Conviva, the intelligence cloud for streaming media, released streaming and social engagement data for Round 1 of the March Madness men’s NCAA basketball tournament today, analyzing Facebook, Twitter and Instagram accounts for the 64 participating teams as well as streaming…

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