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Secret Formula To Winning The OTT Race: Success Equals Quality

Quality of experience is the single core element of an Over-The-Top (OTT) business that can be fully controlled and optimized. Failing to plan for viewer experience management is as good as planning to fail.

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Reader Forum: Mobile edge computing moving into closer RANge

The emerging mobile edge computing ecosystem and value chain are complex with diverse technologies and a mounting number of companies – large and small – entering the MEC arena seemingly every day. Mobile edge computing is an up-and-coming advancement in…

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Streaming video quality impacts viewer engagement

The quality of the playback experience is a vital consideration for any streaming video provider: viewers abandon quickly, often remember having done so and avoid offending providers in the future, according to a survey conducted by Video analytics and optimization…

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1/5 instantly abandon poor streaming experiences forever

One in five viewers will abandon poor experiences immediately, regardless of genre. Furthermore, following a poor experience, one in five will neverreturn to that service.

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One in Five Viewers Will Abandon Poor Streaming Video Experiences Immediately

Conviva, the leader in OTT video experience optimization for the world’s top media companies, today announced the results of its OTT: Beyond Entertainment Survey Report.

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Study: bad streaming is a switch-off

As many as one in five viewers will abandon poor streaming video experiences immediately, while the same proportion will never return to a particular service once they have had a poor experience, according to a new report.

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Users bail on low-quality video streams

Delivering lower quality video streaming experiences has a significant adverse effect on viewer engagement, says new research from Conviva.

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Younger viewers unfazed by poor quality of experience

One in five viewers will abandon poor video streaming services immediately, and after such an experience one in five will never return to that service. These are among the findings of Conviva’s OTT: Beyond Entertainment Survey Report. Quality of service…

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