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Streaming video quality impacts viewer engagement

The quality of the playback experience is a vital consideration for any streaming video provider: viewers abandon quickly, often remember having done so and avoid offending providers in the future, according to a survey conducted by Video analytics and optimization…
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Study: bad streaming is a switch-off

As many as one in five viewers will abandon poor streaming video experiences immediately, while the same proportion will never return to a particular service once they have had a poor experience, according to a new report.
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Younger viewers unfazed by poor quality of experience

One in five viewers will abandon poor video streaming services immediately, and after such an experience one in five will never return to that service. These are among the findings of Conviva’s OTT: Beyond Entertainment Survey Report. Quality of service…
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