While the so-called “streaming wars” may be in full swing, with advertisers and platforms chomping at the bit to innovate new ways to reach consumers, few of the major players agree on the state of the rapidly evolving industry, according to…
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New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers
Conviva's inaugural State of Streaming Advertising 2021 report provides premium streaming publishers a roadmap on how to grow their streaming ad revenues, tap into the $30 billion upside that exists in streaming advertising today, and engage their viewers in the process.
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New Conviva Report Shows Streaming Continues to Grow in Asia as Viewers Embrace Smart TVs and Connected TV Devices
Conviva, the intelligence cloud for streaming media, released its State of Streaming: Asia report for Q1 2021 today, revealing that while time spent streaming in Asia grew by a moderate 15% year over year – as compared with 36% globally – Southern Asia experienced a massive 151% increase. What’s more, for the first time ever, on-demand streaming superseded live streaming in Asia.
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Asia Streaming Habits Swing to On-Demand and Larger Screens (Report)
Consumers in Asia spent 15% more time using streaming services in the first quarter of 2021 than they did in the same period of last year.
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Streaming Surges Worldwide, Explosive Growth Internationally
The streaming gold rush is on, and international markets are growing at eye-popping rates.
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Time Spent Streaming Spiked 36% Globally in Q1 | Chart
You probably already knew from experience that “Netflix and chill” became even more popular over the last year, thanks to the coronavirus pandemic. New data from streaming analytics firm Conviva highlights just how much streaming has spiked since early 2020.…
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New Data from Conviva Reveals Global Spike in Streaming During First Quarter 2021; Viewers Flocking to Big Screens
Conviva, the intelligence cloud for streaming media, released its State of Streaming report for Q1 2021 today, revealing streaming viewing time grew 36% during the first quarter. The report also revealed consumers are flocking to connected TV devices, smart TVs and gaming consoles, as evidenced in big screens commanding 73% share of Q1 streaming viewing globally.
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As streaming surges globally, Roku is falling behind abroad
Roku continues to rule streaming in the U.S., but is falling behind in other markets, according to a new report from streaming media intelligence company Conviva
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