Newsroom

News

Opinion: The Data Game

Dr. Hui Zhang, co-founder and chief executive at Conviva, explains how data driven intelligence can empower TV providers Engaging content – supported by smart programming and promotions – used to be the only ingredients necessary for a great linear TV…
Read more
News

How to Stop a Binge: Study Shows Viewing Pitfalls

Binge viewing, it would seem, is a precarious pleasure – with 42% of viewers ready to abandon a series after just one negative experience, and more than half of this number neutral-to-unlikely to return. The figures come courtesy of a…
Read more