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March Madness: The All-Important ‘Missing’ Stat

March Madness 2015 was a success in terms of many metrics including ratings, ad revenue, audience size and live stream volume – all of which should come as little surprise as the event breaks records in these areas annually. But…
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Digital Video Better Be up to Millennials’ Standards

Millennials don’t find videos; videos find them, according to February 2015 research by Trendera. When the trend forecasting and brand strategy firm asked US millennial internet users how they found videos, nearly four in 10 said they saw what videos…
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