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OTT Viewers Click Off With Great Frequency

New over-the-top (OTT) TV service consumers don’t have much patience. Around 75% of OTT users quit a video experience after more than four minutes, according to new study by video optimization company Conviva.
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OTT viewers have low tolerance for poor streaming

Conviva, specialists in Over the Top (OTT) video experience optimisation for media companies, has released the findings of its inaugural report, which found that stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all…
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