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Iterative publishing in an OTT world (Part 1)

Dr. Hui Zhang, Co-Founder and Chief Executive Officer of Conviva, discusses how operators can leverage the iterative publishing process to drive optimized viewing experiences and maximize consumer engagement.
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75% abandon poor streaming within 4 min

Conviva, a specialist in OTT video experience optimisation, has released the findings of its inaugural report, which found that stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give…
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