There are seven words you can’t say on television, but only one that would-be viewers hate to see fill their online video screens: buffering. Researcher NScreenMedia estimates media companies lose $2 billion a year in ad revenue because 1 in 5 consumers gives…
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Newsroom
Improving online streaming experience — multibillion dollar opportunity
We have all hit play to watch an internet video, only to be met with that annoying buffering wheel. You begin to debate how much longer you will wait. “Just one more second,” you tell yourself, until finally you close…
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What Makes Streamers Abandon Video Content?
According to video optimization company Conviva, most online video viewers deem a few seconds too long to wait for a video to load. The longer content takes to load and buffer the less likely consumers are to stick with it.…
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Study: Slow Video Start Will Doom Your Video Views
Even the most entertaining, well produced video will lose a viewer’s attention the instant it buffers or stalls. Understanding the implications of just one second of buffering or one delayed startup is critical for companies that rely on video as…
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Low Quality Video Caused $2.16 Billion in Damages to the Bottom Line in 2012
It’s something that we all should know at this point: low quality video will turn your viewers off in a heartbeat. And we’re not talking just poor production values, we’re talking buffering, slow startup time, and low resolution due to…
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Conviva Viewer Experience Report Says $20 Billion Opportunity Could be Missed by 2017
We all are more than well aware of two things when it comes to streamed video. First, whether from commercial sources or downloads of personal content on YouTube, there is an insatiable and growing appetite to produce videos and have…
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2 seconds to deliver: start your stream or lose your audience!
If your business is the delivery of video on the Internet there are certain problems that you may not like, but have had to learn to live with. Video stalls, poor picture quality and slow video starts all take their…
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Report: Poor quality costing content providers billions
Delivering a poor viewer experience cost global content brands about $2.16 billion in revenue in 2012, and “without a shift to higher quality, content brands will miss out on an additional $20 billion through 2017,” preemptive video stream optimization provider…
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