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NCAA’s March Madness Gets Big Digital Scores

Live streaming video activity continues to rack up soaring results over a year ago for the CBS and Turner’s NCAA Men’s Basketball Tournament — with live streaming unique visitors now amounting to about half that of the average traditional TV…
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YouTube Working on Adaptive Streaming for Mobile and TV

According to a piece in GigaOM, YouTube wants to make its player on mobile devices and internet-connected TVs adapt to the strength of your internet connection, reducing buffering time.  YouTube did this with the desktop player last year, and buffering was…
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Innovator: Hui Zhang’s Hiccup-Free Streaming Video

There are seven words you can’t say on television, but only one that would-be viewers hate to see fill their online video screens: buffering. Researcher NScreenMedia estimates media companies lose $2 billion a year in ad revenue because 1 in 5 consumers gives…
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What Makes Streamers Abandon Video Content?

According to video optimization company Conviva, most online video viewers deem a few seconds too long to wait for a video to load. The longer content takes to load and buffer the less likely consumers are to stick with it.…
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Study: Slow Video Start Will Doom Your Video Views

Even the most entertaining, well produced video will lose a viewer’s attention the instant it buffers or stalls. Understanding the implications of just one second of buffering or one delayed startup is critical for companies that rely on video as…
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