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Why Gallery Media is writing songs for brands on TikTok® and Instagram

July 27, 2021

“Creating your own sound gives a brand even more identity,” said Nick Cicero, vp of strategy at streaming and social intelligence company Conviva. “The TikTok® audience isn’t just about having an affinity for the artist, but rather an affinity to the earworm — the sound gets stuck in your head and adds stickiness to the brand.”