Precision Delivery Intelligence

Subscriber Protection Powered by Video AI Delivery Optimization

Conviva’s Precision Delivery Intelligence is a video AI data feed, that allows publishers to do multi-content delivery network (CDN) resource optimization. The optimization is based on policy-based decision intelligence that is configured via Experience Insights for setting cost and performance thresholds based on a publisher’s over-the-top (OTT) business goals. Precision provides video AI delivery optimization that controls CDN costs while optimizing the viewing experience.


Key Values

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Precision Delivery Intelligence

Video-Centric Multi-CDN Decisioning

Traditional CDN load balancers weren’t designed for OTT video and can even compound delivery issues by misreading video-centric feedback. Conviva’s Precision Delivery Intelligence is the only purpose-built system for managing video stream distribution across a publisher’s delivery network.

Powered by Conviva’s global Video AI Platform, Precision continually measures, monitors and analyzes comprehensive video-centric sensor metrics such as video start time, bitrate and rebuffering ratio generated at the player level and uses an advanced decision engine to make traffic redistribution recommendations across all available delivery resources.

Precision Delivery Intelligence

Redistribute CDN Traffic to Meet Any Business KPI

Conviva’s viewer-centric sensor data gathered from video players across different CDNs, internet service providers (ISPs) and geographies gives OTT publishers a granular real-time view into the performance of every CDN in their delivery ecosystem. When combined with the Precision policy engine – which allows for the fine control of video delivery by CDN, geography and costs – publishers now have the ability to not only redirect traffic to maximize quality but also define distribution policies to meet any business KPI.

With Precision Delivery Intelligence, OTT publishers (ad-based video on demand (AVOD) & subscription video on demand (SVOD)) can set rules to redirect traffic based on quality and/or cost, either to, for example, control expenses by leveraging a low-cost, high-performing CDN or reduce operational costs by focusing solely on quality or using a mixed strategy that balances both considerations.

Benefits of Precision

Benefits of Precision Delivery Intelligence

Being able to see what’s happening at the video device or player level is key to heading off issues-like buffering or video start time that can degrade the viewing experience. This device or app-level view is at the core of the Precision API methodology and solution. As opposed to simplistic multi-CDN load balancers (which operate at the DNS level), Precision uses video AI at the application level, allowing it to use precise viewer a quality of experience (QoE) metrics and other granular parameters to fine-tune its optimization recommendations.

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Service Resiliency

Publisher-specific video intelligence utilization to detect CDN service degradations — whether due to increased CDN load or outright failures.

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Granular Redirection

Next generation app-level redirection methodology allows for precise client location and QoE delivering superior traffic shifting decisions.

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Intelligent Mitigation

Global data-drive auto-detection and mitigation of CDN service disruptions at any scale, from isolated regional outages to wide area service degradations.

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Simple and Scalable Integration

Single CMS integration to support any streaming protocol, device or CDN and not inline with existing high availability video delivery traffic.

Subscriber Protection Powered by Video AI Delivery Optimization

Precision Delivery Intelligence is a delivery optimization data feed that informs traffic management between resources to ensure an optimal experience for video viewers. In addition to ensuring quality, the fine-tune control and global intelligence gives operations the flexibility to optimize delivery infrastructure performance using both cost and performance policies to meet any business KPI.

Experience Insights
Experience Benchmarks