Adobe Primetime is improving customer experience in the player with third-party metrics
FOSTER CITY, Calif. – Sept. 20, 2016 – Conviva, the leader in OTT experience management for the world’s top media companies, today announced Adobe as a launch partner for Conviva’s QoE Ecosystem initiative. By bringing all metrics together into the same console, publishers will have a clearer visibility and understanding of the customer experience in the client player. By sharing video experience service statistics provisioned for Adobe, a Publisher is ensuring that Adobe is able to act and respond in the shortest period of time to any issues that might arise in the video viewing experience.
“Adobe is an important long-term partner for us, and many of our top tier publishers use the Primetime framework as an integral component of their solution,” says Dr. Hui Zhang, Co-Founder and CEO of Conviva. “We are excited to have Adobe join us in using our consumer viewing experience metrics so that they have the same visibility as their publisher customers.”
With Conviva, Adobe will be able to closely monitor the video quality of ads served via Adobe’s ad insertion platform. By being able to accurately view the complete customer video experience, including content and ads, Adobe has full visibility into the entire video experience which ultimately helps Adobe Primetime customers maximize both consumer engagement and revenue. The unified console and shared customer visibility will allow Adobe to avoid and even predict some problems before they have a chance to impact experience.
Conviva’s multi-screen QoE metrics provide transparency for Adobe and all other constituents in a publisher’s video delivery ecosystem, giving Adobe the ability to improve performance. Conviva’s metrics are the standard by which performance can be evaluated and measured, and complements Adobe’s existing analytics solutions.
Conviva partners with top-tier media companies and premium OTT video broadcasters and operators like HBO, ESPN, Sky and Sony to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top-tier OTT market, based on Conviva’s tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services. Conviva is based in Silicon Valley with offices in New York and London. Please visit us at www.conviva.com and follow us on Twitter @Conviva.
About Adobe Primetime
Adobe Primetime is a multiscreen TV platform that helps broadcasters, cable networks and service providers create and monetize engaging, personalized viewing experiences. It is one of eight tightly integrated solutions within Adobe Marketing Cloud, which empowers companies to transform their brands into an Experience Business and use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. These eight solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.
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Racepoint Global for Conviva