Conviva, the global leader in streaming media intelligence, today announced the launch of Conviva TikTok® Analytics. This new tool is designed to provide social marketers with the insights and data they need to accurately evaluate the success of their TikTok® campaigns. The Conviva Social Insights dashboard is the only tool that empowers brands to measure their TikTok® campaigns alongside all other major social media platforms, including Facebook, Instagram, Stories, Snapchat, Twitter and YouTube – an industry first for social media marketers.

The platform presents a significant new branding opportunity for companies, especially those looking to engage with younger demographics as TikTok®’s popularity continues to grow exponentially with more than 800 million monthly users. However, social marketers have struggled to accurately gauge the overall success of their TikTok® programs without visibility into other social media campaigns, comparative benchmarks, and performance baselines to track business KPIs. Conviva TikTok® Analytics was specifically designed to illuminate marketer blind-spots with a unified cross-platform view, delivering social media teams the comprehensive insight they need to make marketing decisions.

“TikTok® is NASCAR’s first new platform in more than five years,” said Chris Littmann, Nascar, Director of Social Media Strategy. “While our team spends a great deal of time creating compelling content on our channel, Conviva’s TikTok® analytics will allow us to not only make data-driven decisions in publishing, but also share success stories in a way that’s more digestible to all of our internal stakeholders.”
Key benefits of Conviva’s TikTok® Analytics include:

  • Accelerate time to insight with streamlined reporting. Typical social managers spend 80% of their time on data collection and only 20% on data analysis. Conviva Social Insights inverts this to 20% data collection and 80% data analysis with unified measurement across all major social platforms. Conviva TikTok® Analytics further centralizes this cross-platform view with streamlined workflows. This liberates social media teams with additional bandwidth and operational efficiencies for deeper data analysis and actionable insights.
  • Identify key themes, hashtags, and content that drive the most TikTok® views and engagements. In turn, publishers can refine their content strategies to make more of what resonates on TikTok®, bolster viewer loyalty with typically younger audiences and minimize viewer churn.
  • Benchmark performance around key tentpole events and integrate TikTok® into ongoing branded content strategies. Conviva TikTok® Analytics’ heightened transparency into followers and viewing behaviors enriches sponsorship and promotion opportunities around marquee and primetime events.

“It is essential to have a measurement strategy in order to understand your investment in new and emerging social platforms,” said Nick Cicero, Conviva VP of Strategy. “Conviva Social Insights delivers customers a clear window into social performance across each of the leading platforms, now including TikTok®, so they can assess how to allocate time and resources into making more engaging content for their audiences.”

To learn more about Conviva Social Insights and TikTok® Analytics visit www.conviva.com/tiktok-analytics.


About Conviva

Conviva is the leader in streaming media intelligence, powered by its real-time platform. More than 250 industry leaders and brands – including CBS, CCTV, Cirque Du Soleil, DAZN, Disney+, HBO, Hulu, Sky, Sling TV, TED, Univision, and WarnerMedia – rely on Conviva to maximize their consumer engagement, deliver the quality experiences viewers expect, and drive revenue growth. With a global footprint of more than 500 million unique viewers watching 150 billion streams per year across 3 billion applications streaming on devices, Conviva offers streaming providers unmatched scale for continuous video measurement, intelligence, and benchmarking across every stream, every screen, every second.

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