SAN MATEO, Calif., June 8, 2010 —Conviva, Inc., an advanced streaming solutions provider, today announced that TV 2, the largest commercial television station in Norway, is using Conviva’s platform for securing the delivery of a high-quality experience to its entire online audience. Now, as more and more Norwegians turn to TV 2 for online content, they are met with clear, crisp reliable video that is free of buffering, stuttering or interruptions thanks to the recent development of the Sumo Video Platform that includes the utilization ofConviva’s Insights service. This announcement signifies how Conviva’s ability to optimize the experience and economics of online video is resonating with media companies around the globe.

Since 2000, TV 2 has witnessed year-over-year growth in the popularity of online video due to its web TV subscription service, TV 2 Sumo, and its live TV service online, that allows Norwegian viewers to watch live simulcasted channels, premium live sports coverage and thousands of hours of on-demand television programs. In addition to accommodating an increased volume of online viewers, TV 2 also needed to eliminate choppy video streams, and deliver high-definition quality at high bitrates. To address all of TV 2’s requirements, Conviva provides continuous, real-time insights across the whole online audience and video delivery ecosystem, enabling the Norwegian broadcaster to make quick decisions that result in longer viewing sessions.

“We have seen a steady increase in the amount of viewers that are coming online to watch our content,” said Helge Høibraaten, manager, TV 2 Sumo. “As a leader in our industry, it is critical that the experience of our online audience is equal to that of our traditional television viewers.  Because Conviva enables us to monitor in real time the experience of each individual customer, we are confident that our reputation as the broadcaster Norwegians turn to for high quality remains strong.”

Through a powerful diagnostics and inference engine, Conviva’s Telemetry & Insights service specifically isolates problems in video players, delivery networks and individual browsers. Furthermore, by watching each viewer, every second, TV 2 is able to see first-hand as the audience gravitates towards particular content, providing a comprehensive look into trends and content consumption.

“We’ve proven that viewers watch longer when video quality is at its best,”  said Keith Zubchevich, vice president of market development and operations, Conviva. “By leveraging the sophistication and real-time intelligence of Conviva’s Telemetry & Insights service, we give TV 2 the ability to put a microscope on every online viewer in order to preserve the integrity of the video stream and drive viewer engagement.”

About TV2

TV 2 is Norway’s largest commercial TV broadcaster with an extensive channel offering of basic and premium channels.TV 2 Sumo is TV 2’s multi-platform online video offering and is #1 in the Nordics. Content spans from locally produced news and TV series to premier sports and content from the major Hollywood studios. TV 2 Sumo is present on web, IPTV, mobile phones and in various consumer devices. With more than 10 years experience on monetizing online video, TV 2 Sumo is internationally recognised as a pioneer in online video. This is reflected in that TV 2 Sumo’s Senior Interactive Producer Kristian Bruarøy is a long-time member of the Interactive Emmy Awards jury.

TV 2 Sumo is based on the Sumo Video Platform which TV 2 also provides for broadcasters and media companies that are looking for an end-to-end solution for online multiplatform streaming.  For more information on TV 2 Sumo, the Sumo Video Platform and our use of the Conviva platform please contact: Senior Business Developer Glenn S. Pedersen, .

About Conviva

Conviva is transforming the online video experience by eliminating the causes of choppy, unpredictable viewing.  Starting with real-time audience instrumentation, Conviva’s intelligent video platform empowers content publishers by automating both dynamic bit rate adjustment and the management of multiple distribution networks to optimize the experience and cost of large scale video businesses.  Great content brands rely on Conviva to deliver the best quality video without hurting their profit margins.