World Cup Data Reveals Emerging Multiscreen Viewer Engagement Trends
Conviva data points to viewers’ propensity for multiple devices, and raises the bar for content providers to improve video streaming quality across all screens
SAN MATEO, CA—June 23, 2014 – Conviva, the leader in video analytics, delivery optimization and big data processing, today revealed its findings from the World Cup. Conviva’s analysis of the streamed event demonstrates viewers’ insatiable desire for live sports and high-quality content, forcing content providers to focus their efforts on improving video quality and viewer experience across all screens, not just one.
This year’s World Cup set numerous records for audience scope and size for streaming across devices. With a unique, Internet-scale view of the event, Conviva monitored over 28 billion viewing minutes, from over 700 million unique viewers over the span of the event. Conviva’s data continued to prove quality (low buffering and high resolution) is the leading factor for viewer engagement, but an increasing viewing upside was also recognized on larger screens.
For the World Cup, desktop viewing topped all screens. Mobile users accounted for more views and the same number of viewers, but far less of the total streaming time as viewers “snacked” on content. Interestingly, connected TV viewers are up to almost 8% of total viewers, likely made up of cable-cutters who still want the high-quality, lean-back experience of a large-screen TV.
“Recent focus has been on improving streaming video quality across mobile devices, but content providers need to deliver the same level of quality across all screens if they want to succeed,” stated Keith Zubchevich, Chief Strategy Officer for Conviva. “Our findings continually prove viewers are embracing the multiscreen lifestyle and the World Cup illustrated that on a large scale, while highlighting where content providers should be focusing their quality optimization efforts as they look to maximize engagement for each device type.”
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Conviva’s Intelligent Control Platform enables online video providers to deliver a TV-quality experience over the Internet. This real-time big data processing platform utilizes advanced algorithms to give content publishers control over video delivery, helping them analyze, identify and preemptively avoid bottlenecks and breakdowns in a complex and fragile Internet delivery environment. Conviva’s global customer base includes premium entertainment, news, sports and media brands, as well as leading service providers in 180 countries. Conviva is based in Silicon Valley, with offices in New York and London.