Instagram Stories consumption has grown more than 100% in the past year, with more than 500 million users consuming stories daily in 2019. Most businesses are getting involved, with some companies going all in -- and experiencing breakthrough results on social engagement. This report analyzes 300 top accounts and 13,000 stories to include the latest trends, recommendations to fine tune Stories strategies, and highlights of what's working and what's not for businesses in this relatively new marketing vehicle.