Instagram Stories Benchmark Study

from Conviva Social Insights, formerly Delmondo

Instagram Stories has continued to grow in popularity with 500 million users consuming stories daily in January 2019. These numbers indicate staggering growth compared to July 2017 when Instagram reported only 150 million daily users. While these numbers indicate increased adoption and consumption, it also means more brands are vying for the viewer’s attention. This report takes over 5000 individual stores from 4 key industries and provides: industry specific benchmarks, key insights into posting frequency and story length, and creative executions driving standout performance for brands.