The NBA teams settled into the bubble, completing their return to the season to determine seeding for the impending playoffs. Fans were hungry for a look at how their teams stacked up on the court and what life in the bubble looked like off the court. And as games tipped off, social marketers were on deck to create engaging content that drew fans back into the game.
The engagement rate for all NBA teams on Twitter was 50% higher in the bubble than during the regular season. This led to 15% more engagements per post on Twitter than average.
Suns Burning Up
The Phoenix Suns saw engagement double with 100% improvement in the bubble as compared to their regular season tally. Ironically, the Suns heartbreak inspired the most engaged-with Twitter post of all teams.
— Phoenix Suns (@Suns) August 14, 2020
Lakers Dominate Total Engagements
In a repeat performance, the Los Angeles Lakers demonstrated their prowess on Instagram netting all of the top 10 IG posts from the bubble. The top engagement-grabbing post was nothing but net with nearly 500k likes.
All-Access Life in the Bubble
With a behind-the-scenes peek at what life in the bubble looks like, the Milwaukee Bucks climbed to the top spot with their YouTube video which captured nearly 160k views.
LeBron for MVP of Facebook
In addition to be all tops on Instagram, the Lakers also delivered the top post on Facebook thanks to LeBron James who was named a finalist for the MVP of this unique season.
All hail the King. Your MVP Finalist: LeBron James
All data found in this blog was sourced using the Conviva Social Insights Leaderboard. Dates compared were July 30 – Aug 16 in the bubble as compared to Oct 22 – March 11 for the regular season. For more on the Social Insights Leaderboard request more information here.