Quality of Experience
What we measure:
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Aggregate your account data into one view and automate the workflow to put an end to the drudgery of data collection, cleansing and reporting.
Save time building reports with aggregated data from all the major social media platforms in one intuitive dashboard. Forget spreadsheets as Social Insights tags your content as it goes live to generate campaign reports automatically.
Identify top performing posts, videos and stories across social media to refine your content strategies. Know the score with bespoke competitive leaderboards to enhance your content with data-backed insights.
Identify top audiences and content series across platforms, forecast branded content delivery, automate campaign recap reports and prove the value of your content to win and retain sponsors.
TikTok is NASCAR’s first new platform in more than five years. While our team spends a great deal of time creating compelling content on our channel, Conviva’s TikTok analytics will allow us to not only make data-driven decisions in publishing, but also share success stories in a way that’s more digestible to all of our internal stakeholders.
— Chris Littman, NASCAR, Director of Social Media Strategy
"As we shifted our marketing and content strategy to a digital approach, Conviva Social Insights provided impactful analytics to increase our revenue and measure success."
— Alex Parker, Director of Marketing, Miami Dolphins and Hard Rock Stadium
“Conviva Social Insights has made investing resources and time into Instagram stories a no brainer. By seeing the data day in and day out, we continue to see growth and consumption of our content, and it’s very easy to adjust on the fly. This year, we’ve worked more closely with our takeover teams to give them even better indicators as to what works best when executing an Instagram story on our account and thus the growth continues.”
— Chris Dion, Associate Director of Digital and Social Media, NCAA
“The tools and data partnerships we have are vital to our success. We have a great relationship with Conviva Social Insights. They deliver a great resource for us. Whether it be engagement rates or other metrics, they play an important role in what we do.”
— Norris Scott, Vice President, Analytics & Insights, NASCAR
“The Conviva Leaderboards will be very beneficial to benchmarking our social performance against other teams in the NFL. Not only will it give a high-level view of the league’s footprint and performance, but also breaks down individual teams’ engagement, follower growth, etc. which can be ranked against each other. In addition, the adjustable, custom timeframe of these metrics makes it possible to single out one important day in the league versus month-by-month performance.”
— Gabrielle Timmen, Digital Media Analyst, Kansas City Chiefs
"None of the 10+ awards we have won this year for our social video would be possible without having solid ROI, helped by the metrics and strategy that Conviva Social Insights provides for us."
— Carmen Collins, Social Media Lead, Cisco
“In the past year, we've seen our Instagram Stories reach rate increase by 100% and our average reach increase by 150% by fully committing to what our analytics are telling us. That includes paying close attention to the KPI's provided by the IG API and applying our learnings accordingly. We have many tools & platforms available to us, but the key separating Conviva from other service providers, aside from the amazing platform performance, are our account managers. Our Conviva managers feel like part of our brand team. They always put great time and effort into their work and insights to make our content perform better, and actively suggest things we can do to improve rather than just waiting for us to ask specific questions. Our Conviva team makes all the difference in our day to day use of the platform, and they are why we are able to find the best value for our company by working with this platform.”
— Rosty Elkun, Digital Marketing Manager, Awesomeness at Viacom
Conviva is an official Facebook Media Measurement Partner for video, Facebook Watch, Facebook Live, Instagram, and Instagram Stories.
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Today we are proud to announce Conviva TikTok® Analytics is now available in Conviva Social Insights, furthering Conviva Social Insights as the most comprehensive social media intelligence in the market. Conviva is the first and only company to offer marketers the ability to view all their social platforms in one dashboard. In this latest industry-first…Read more ›
This third iteration of the annual Conviva Instagram Stories Benchmark Report tracks the evolution of consumption for Instagram Stories through the lens of industry verticals and sub-categories.Read more ›
The Conviva TikTok® Benchmark & Strategy Guide presents definitive rankings for Sports, Television and News organizations on TikTok® in February 2020. In addition to offering benchmarking data on more than 300 top-performing TikTok® accounts, this report shares specifics on the strategies and tactics which enabled these brands to achieve their TikTok® success.Read more ›