State of Streaming

When the vMVPD’s engagement, marketing, and programming teams gained access to Conviva, they recognized that data could not only help them to make better decisions, but it was also a valuable tool in helping them measure the success of these decisions. The team operationalized Conviva’s data solutions and leveraged insights to increase minutes watched per viewer, boost content diversity consumed per viewer, improve marketing tactics, and optimize their application flow.

As Mola’s streaming business rocketed from Southeast Asia across Western Europe, they needed to break through the crowded streaming airspace over multiple continents. What’s more, the team could not be guided by the spotty quality of experience (QoE) data and viewer journey blind spots of today’s video analytics vendors. See how, with the help of Conviva, Mola has thrived in delivering quality streaming experiences to their customers the world over.

Chingari unlocked the vast breadth and depth of the Conviva measurement analytics pipeline to revolutionize their streaming business across the entire enterprise. Continuous measurement analytics fueled continuous optimization in a virtuous cycle of growth.

With the help of Conviva's Viewer Insights, the network launched their segment-based playlists and it enjoyed a 10% increase in average viewer minutes with higher consumption across multiple series targeted to the prized youth demographic.