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Conviva + The Trade Desk – Learn More
Maximizing Viewer Satisfaction for Streaming TV Businesses
October 25, 2018
Conviva's content experience solution illuminates video businesses around the globe by aggregating and reporting viewer experience and content engagement metrics, providing streaming TV providers with a comprehensive view of their online video business.
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| Cookie | Type | Duration | Description |
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| MONITOR_WEB_ID | persistent | 2 months | Tiktok |
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| tt_csrf_token | persistent | 1 year | Tiktok |
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| Cookie | Type | Duration | Description |
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| _uv_id | persistent | 2 years | LinkedIn: Collects data on the user's visits to the website, such as which pages have been read. |
| bscookie | 1 | 2 years | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| DriftPlaybook | persistent | 1 year | Drift.com |
| driftt_sid | persistent | 30 minutes | This is the session identifier token. It is used to tie the visitor on your website with a current website session within the Drift system. This is enables session-specific features, such as popping up a messaging only once during a 30 minute session as to prevent a disruptive experience. |
| GPS | persistent | 30 minutes | This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location. |
| li_sugr | persistent | 2 months | This cookie is set by LinkedIn.com |
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| tt_webid_v2 | 1 | 1 year | Used to track user’s interaction with embedded content. |
| vuid | Third Party | 2 Years | These cookies are used by the Vimeo video player on websites. |
| YSC | 1 | 1 year | This cookie is set by Youtube and is used to track the views of embedded videos. |
| Cookie | Type | Duration | Description |
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| _fbp | persistent | 2 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
| _gcl_au | persistent | 2 months | Google AdSense |
| fr | 1 | 2 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
| IDE | 1 | 2 years | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
| lissc | persistent | 1 year | Targeting/advertising cookie hosted by LinkedIn. |
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| UserMatchHistory | persistent | 1 month | This cookie is used to track visitors so that more relevant ads can be presented based on the visitor's preferences. |
| VISITOR_INFO1_LIVE | 1 | 5 months | This cookie is set by Youtube and used to track the information of the embedded YouTube videos on a website. |
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| lang | persistent | 1 year | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time the user visits the website. |
| language | persistent | 1 year | |
| UIDR | persistent | 1 year | This cookie is set bu scorecardresearch.com. The cookie is used to tracks the users activity across the internet on the browser such as visit timestamp, IP address, and most recently visited webpages. and may the data send to 3rd party for analysis and reporting to help their clients better understand user preferences. |
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