Conviva is the only real-time measurement and intelligence platform for streaming TV that looks at every second, every stream, and every screen. Conviva’s year-end 2018 report reveals new insights into market drivers and viewer behavior, as well as confirming trends highlighted in previous reports. Changing viewer expectations and the number of options available make it more important than ever for streaming TV providers to be vigilant and have visibility into every aspect of the viewer experience. Conviva’s findings show that while measurable improvements are being achieved, factors such as skyrocketing traffic, growing consumer impatience, device diversity, and spikes in live viewership continue to make streaming TV delivery progressively more challenging overall.
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