Research

Conviva’s 2022 TikTok Benchmarks & Strategy Guide for Brands

April 25, 2022

2021 marked a seismic shift in social strategy for brands across the globe. Brands could no longer sit idly by as their peers racked up hundreds of thousands of followers on TikTok®. The experimentation stage that occurred in early part of the pandemic was ending. It was time to get serious. By 2022, it was crystal clear that TikTok® is here to stay.

In this report, we offer an unprecedented look into the engagement metrics of the world’s biggest brands on TikTok®. We analyzed and benchmarked TikTok® usage from over 15 different industries and categories to determine, simply, who is doing the best on TikTok®.