Conviva’s State of Streaming Q2 2021

Conviva is the intelligence cloud for streaming media. We analyze content, social media, advertising, and quality of experience, including 1.8 trillion real-time events per day via 3.3 billion applications streaming on devices in 180 countries. When streaming skyrocketed last year, many surmised that the global upswing was due to the COVID-19 pandemic temporarily altering viewing and social media behaviors. While viewing habits certainly changed, those temporary spikes have turned out to be not so temporary. The pandemic has spurred a tipping point in streaming that shows no signs of reversal. In fact, streaming continued to climb, growing an additional 13% over the pandemic heights of Q2 2020.