Report

Conviva’s State of Streaming Q3 2021

November 4, 2021

Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily, supporting more than 500 million unique viewers watching 200 billion streams per year across four billion applications streaming on devices. Given that streaming is up 266% over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued to grow this quarter, up 21% over Q3 2020. Not only that, but streaming platforms are investing heavily in video content on social media, particularly YouTube. So, it seems that streaming video—whether it’s a massively popular streaming show, a trailer promoting that show on YouTube, or a range of TikTok video fan reactions—will continue to entertain populations the world over.