Four Ways to Use Data to Improve Customer Acquisition for Streaming Video

Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily, supporting more than 500 million unique viewers watching 200 billion streams per year across four billion applications streaming on devices.

In this eBook, we look at how you can use streaming video analytics to increase customer acquisition by identifying the marketing and content strategies that attract the most viewers with the fewest dollars, building a future-proof viewer acquisition strategy.