White Paper

How to Navigate the Search for an Audience Measurement Solution for Advertising

Seven Questions to Ask Yourself as a Streaming Publisher

October 21, 2021

Conviva is the intelligence cloud for streaming media. We analyze content, social media, advertising, and quality of experience, including 3 trillion real-time events per day via 4 billion applications streaming on devices in 180 countries.

This white paper explores why publishers need an audience measurement solution to address the market challenges of measuring streaming media and to provide advertisers with the insights they need to shift investments from traditional television and social to streaming. There are many choices out there, so we’d like to guide publishers through seven important questions to ask as they evaluate options to solve for audience measurement in streaming.