Instagram Stories Benchmark Study 2018

from Conviva Social Insights, formerly Delmondo

January 31, 2019

Instagram Stories is one of the most popular features Instagram has introduced to date. Consequently, more and more organizations have moved beyond the experimental stage and are making Stories a central part of their social media marketing mix. This report takes over 5000 individual stores from 4 key industries and provides: industry specific benchmarks, key insights into posting frequency and story length, and creative executions that are driving standout performance.