Research

Conviva’s March Madness 2021 Recap – Round 1

March 22, 2021

The Big Dance is a big celebration, a joyous culmination of competition, that keeps viewers glued to their screens—because anything can happen. Chaos is almost mandatory during March Madness but following the unwelcome tumult of last year when the tournament didn’t even happen, this year’s chaos feels more like a small sign that the world might be getting back to normal. Perhaps as expected, on the heels of a disappointing 2020, the 2021 tournament is the most streamed ever and the opening round alone set new records. ​