Conviva’s NCAA Women’s Division I Basketball Tournament – Social Insights Recap

Be it Paige Bueckers' history-making appointment as the first freshman ever to win the AP women's player of the year, an Arizona team making it to the national semifinals for the first time ever, or UConn's 13th-consecutive Final Four, this year's NCAA Women’s Basketball Tournament is now the most engaging on social in history. Since day one of the NCAA Women’s Tournament, the 64 dedicated Women’s College Basketball social accounts have generated over 3.4 million engagements and saw a 100% increase in cross-platform engagement rate for all teams compared to regular season averages.