Chingari unlocked the vast breadth and depth of the Conviva measurement analytics pipeline to revolutionize their streaming business across the entire enterprise. Continuous measurement analytics fueled continuous optimization in a virtuous cycle of growth.
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State of Streaming
Case Study: Youth Media Network
With the help of Conviva's Viewer Insights, the network launched their segment-based playlists and it enjoyed a 10% increase in average viewer minutes with higher consumption across multiple series targeted to the prized youth demographic.
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Conviva’s State of Streaming Q4 2021: Europe
During the pandemic, streaming adoption accelerated beyond expectation, skyrocketing to new heights with every passing quarter. However, all good things must come to an end. In the case of global streaming consumption, this means a stabilization as the pandemic-driven gains are maintained and a new bar is set for what normal looks like in entertainment. Although Europe was up 20% year over year, we expect in coming quarters growth will continue to build slowly but steadily as the great streaming surge ebbs.
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Four Ways to Use Data to Improve Customer Acquisition for Streaming Video
In this eBook, we look at how you can use streaming video analytics to increase customer acquisition by identifying the marketing and content strategies that attract the most viewers with the fewest dollars, building a future-proof viewer acquisition strategy.
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Case Study: Measuring Household Reach to Understand Password Sharing
The publisher wanted a strong understanding of the size of their audience to evaluate content decisions, support ad sales, and evaluate churn. Leveraging Conviva's proprietary algorithm, they got a better understanding of their total reach for advertisers and a more accurate picture of content consumption.
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Conviva’s 2022 Super Bowl Report
The Cincinnati Bengals have never won a Super Bowl and the Los Angeles Rams have never won a Super Bowl while located in LA, so no matter what—this year’s Super Bowl will mark a first. Learn how the teams performed off the field on social media and how viewers tuned in via streaming for one of the largest sporting events of the year!
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Conviva’s 2022 Winter Olympics Report
The 2022 Winter Olympics in Beijing are officially underway. The opening ceremony was widely watched globally and just a signal for possibilities to come. The delayed Tokyo Summer Olympics occurred at a time when COVID seemed more under control throughout the world, so fewer people streamed the games at home. But for this Olympics, people clearly are looking inward again for entertainment as pandemic uncertainty continues.
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Conviva’s State of Streaming Q4 2021
During the pandemic, streaming adoption accelerated beyond expectation, skyrocketing to new heights with every passing quarter. However, as they say, all good things must come to an end. In the case of global streaming consumption, this means a stabilization as the pandemic-driven gains are maintained and a new bar set for what normal looks like in entertainment.
Read more