State of Streaming

Research

Conviva’s Super Bowl LV Recap

The Super Bowl has always been a marquee viewing event, whether fans are tuning in for the big game itself, the commercials, or the social commentary. While the 31-9 Super Bowl LV score line might indicate a lack of excitement to some, the big game was not devoid of big moments, especially for advertisers and fans on social media. 
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Research

Conviva’s Super Bowl Preview – The Commercials

Super Bowl commercials—​the pinnacle of media production and brand creativity.​ The only avenue left in the world where you can reach 100 million people in real time, all at once. But the exposure comes at a price—5.5 million dollars for 30 seconds.
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Report

Conviva’s State of Streaming Q3 2020: Asia

While the world’s increase in viewing time raced ahead 57% year over year, Asia recorded the smallest gains, rising 12% in viewing time year over year, and tallying the most modest quality improvements of any region.
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Research

Conviva’s Streaming for the Holiday Guide

Did you know that the device you choose for streaming affects the experience you’re going to have? There are so many things that can go wrong when you hit play. Conviva’s Streaming Performance Index (SPI) grades every stream as either “good” or “bad” depending on how the experience is affected by issues like buffering, picture quality, long start times, start failures, playback failures, and exits before the video starts.
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