State of Streaming

White Paper

OTT Metrics that Matter

In this white paper, you’ll learn the difference between authenticated versus non-authenticated social media metrics, the top five metrics for monitoring performance and diagnosing issues, and how to use metrics to increase viewer engagement, reduce subscriber churn, and elevate the customer experience.
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Research

Retail brands ring up fans on social media

Retail businesses have changed dramatically in the past year. In this report, we look at the National Retail Foundation’s 2021 Top 100 retailers to see which thrived in the past six months on social media.
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Report

Conviva’s State of Streaming Q2 2021

The pandemic has spurred a tipping point in streaming that shows no signs of reversal. In fact, streaming continued to climb, growing an additional 13% over the pandemic heights of Q2 2020.
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Research

Conviva’s Tokyo Olympics Preview

No country in the world has been completely immune from the effects of COVID-19. The opening ceremony of the Olympics is typically a chance for athletes to come together, to express their national pride, and for the host country to…
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Case Study

@WeAreCisco

Keeping employees happy is key to reducing churn, creating healthy work environments, and increasing brand affinity. Social media is often used to encourage employee engagement, but what happens when you’re a small team responsible for engaging employees during an unprecedented global pandemic?
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Research

Automotive Brands Driving Success on Social Media

In this report, we analyze which automotive brands did it best on social media in the first half of 2021, for a never-before-seen view. This report includes analysis of social media accounts for 150 worldwide automotive manufacturers between January 1, 2021 and May 31, 2021.
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Report

State of Streaming: Advertising 2021

Our inaugural State of Streaming Advertising 2021 report provides premium streaming publishers a roadmap on how to grow their streaming ad revenues, tap into the $30 billion upside that exists in streaming advertising today, and engage their viewers in the process.
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